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Free Resources to Power Your Business
Marketing is complicated, but you don’t have to go it alone! We’re here to help with a vast and growing library of resources to help you confidently grow.
How Important is Web Design? 3 Reasons You (Probably) Still Need a Website in the Age of Social Media
As a small business owner, you might be tempted to think that social media has entirely replaced the need to have a website. The truth is—for some people, it has. The...
How to Sell Things On Your WordPress Website: A Beginner’s Guide
Websites are powerful tools. Too often, we see people using a website as nothing more than a simple brochure. But these days, they can do so much more. For many, a...
Discover a Prospect’s Search Intent to Get a High Google Search Ranking
As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all, "first page ...
How to Clear the Logjam in Your Marketing Using the Power of Iteration
I often write about making online marketing simple. It is---or at least, it should be.
But that does not mean it is easy to accomplish. It is, ...
Consistency + Relevancy + Transparency = Success
Everybody who runs a small business should be able to define what success looks like.
The reason many can't get there is that they have vague ideas. ...
The Ripple Effect in Business and Ministry
In our numbers-obsessed culture, there's a tendency to devalue the work that we do if we don't hit some arbitrary goal that we've defined as ...
How to Create a Positive and Safe Work Environment for Your Employees
In today's society, having a safe working environment is critical to employee engagement and job satisfaction. Safety can be physical, mental, and ...
How to Become a Rockstar Employee (Advice For Aspiring Business Leaders)
As wisdom would have it, you cannot be a good leader until you learn to be a good follower!
We've all heard the advice: You have to learn to follow ...
The Premium Experience: Why What You Offer is Not as Important As How You Offer It
Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many more could drink nearly ...
Do I Still Need a Website in 2020?
Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way.
I concluded ...
The #1 Problem with Social Media and External Content Platforms
A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in certain ...
Why Business Leaders Should Eat for Stewardship, Focus, and Clarity (You Heard Me Right!)
One thing I am committed to as a business leader is personal development.
For the sake of my faith, my family, and my business, I have come to ...
Test & Tweak: A Simple Model for Improving Your Marketing
As I've written before, business owners love to complicate the task of marketing.
Many guru's give advice that nearly requires a complicated setup! ...
Everything You Do as a Small Business Will Either Help You, or Hurt You
There's a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here's how to make sure the decisions you make actually help!
How to Use Story In Content Marketing
A common misconception in content marketing has to do with the idea of storytelling.
"Story" is a concept that has been part of societies for ...
5 Must-Do’s to Stay Safe on the Internet in 2020
It's not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there's an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.
The #1 way to Capture More Customers with Less Effort
It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The reality is that many small business ...
Discover a Prospect’s Search Intent to Get a High Google Search Ranking
As a marketing professional and web designer, pretty much every client I work with wants to get a high Google search ranking. After all, "first page ...
How to Clear the Logjam in Your Marketing Using the Power of Iteration
I often write about making online marketing simple. It is---or at least, it should be.
But that does not mean it is easy to accomplish. It is, ...
Consistency + Relevancy + Transparency = Success
Everybody who runs a small business should be able to define what success looks like.
The reason many can't get there is that they have vague ideas. ...
The Ripple Effect in Business and Ministry
In our numbers-obsessed culture, there's a tendency to devalue the work that we do if we don't hit some arbitrary goal that we've defined as ...
How to Create a Positive and Safe Work Environment for Your Employees
In today's society, having a safe working environment is critical to employee engagement and job satisfaction. Safety can be physical, mental, and ...
How to Become a Rockstar Employee (Advice For Aspiring Business Leaders)
As wisdom would have it, you cannot be a good leader until you learn to be a good follower!
We've all heard the advice: You have to learn to follow ...
The Premium Experience: Why What You Offer is Not as Important As How You Offer It
Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many more could drink nearly ...
Do I Still Need a Website in 2020?
Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way.
I concluded ...
The #1 Problem with Social Media and External Content Platforms
A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in certain ...
Why Business Leaders Should Eat for Stewardship, Focus, and Clarity (You Heard Me Right!)
One thing I am committed to as a business leader is personal development.
For the sake of my faith, my family, and my business, I have come to ...
Test & Tweak: A Simple Model for Improving Your Marketing
As I've written before, business owners love to complicate the task of marketing.
Many guru's give advice that nearly requires a complicated setup! ...
Everything You Do as a Small Business Will Either Help You, or Hurt You
There's a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here's how to make sure the decisions you make actually help!
How to Use Story In Content Marketing
A common misconception in content marketing has to do with the idea of storytelling.
"Story" is a concept that has been part of societies for ...
5 Must-Do’s to Stay Safe on the Internet in 2020
It's not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there's an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.
The #1 way to Capture More Customers with Less Effort
It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The reality is that many small business ...