The Premium Experience: Why What You Offer is Not as Important As How You Offer It
Why is that Starbucks can charge $3-$4 per cup for a beverage that most Americas were used to paying $.50 for, and that many more could drink nearly ...
categories
Marketing
Do I Still Need a Website in 2020?
Last week, we saw how an update to the way Instagram counts likes will change the game for marketers, most likely in a negative way.
I concluded ...
The #1 Problem with Social Media and External Content Platforms
A recent article written by the folks at Zero Gravity Marketing highlights some changes being made to the way Instagram displays for users in certain ...
Why Business Leaders Should Eat for Stewardship, Focus, and Clarity (You Heard Me Right!)
One thing I am committed to as a business leader is personal development.
For the sake of my faith, my family, and my business, I have come to ...
Test & Tweak: A Simple Model for Improving Your Marketing
As I've written before, business owners love to complicate the task of marketing.
Many guru's give advice that nearly requires a complicated setup! ...
Everything You Do as a Small Business Will Either Help You, or Hurt You
There's a simple, yet often overlooked axiom of running and marketing a small business. Everything you do either helps or hurts. Here's how to make sure the decisions you make actually help!
How to Use Story In Content Marketing
A common misconception in content marketing has to do with the idea of storytelling.
"Story" is a concept that has been part of societies for ...
5 Must-Do’s to Stay Safe on the Internet in 2020
It's not often that we discuss Internet safety in the marketing world, strictly speaking. But since I teach and live by the axiom that everything is marketing, I think there's an important connection that should not be missed, and my experience working in IT and Internet security-related roles allows for a unique experience and perspective.
The #1 way to Capture More Customers with Less Effort
It’s a misnomer that, in order to have success and a huge pipeline of leads, you need to excel at sales. The reality is that many small business ...
A Practical Tip for Blogging Well — Share What Others Have to Say
In a recent post, legal technology blogger Kevin O'Keefe had much to say about sharing others' work. (Admittedly, this post is pretty meta.)
An ...
4 Tips for Managing Remote Employees
Thanks to the evolution of technology, many companies have been able to make some of their positions remote. Working remotely describes when an ...
How Can I Encourage Customers to Leave Reviews?
The significance of customer reviews in influencing potential customers to purchase a product cannot be ignored. Having a higher number of reviews ...
How to Get More Referrals
The primary way that most gain new business is through referrals and that's probably just something that is not going to change.
It really just ...
Marketing Through Your Processes
Everything is marketing.
This is one of those things that I say and repeat often because it’s easy to remember and it’s so true.
Everything is ...
Keep it Simple! (And Get Ahead in the Process)
You are probably making marketing a lot more difficult than you should be.
When it comes to getting the message of your business out there, there ...
How to Name A Product or Service
So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with Steve jobs and the ad ...
Connect With Us
Lorem ipsum has become the industry standard for design mockups and prototypes. By adding a little bit of Latin to a mockup, you’re able to show clients a more complete version of your design without actually having to invest time and effort drafting copy.