How to Name A Product or Service
So I was recently reading a book written by Ken Segall. Ken is a copywriter and a marketer, best known for his work with Steve jobs and the ad ...
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Marketing
Why Content Marketing?
We're continuing a sketch of content marketing here on the blog, and this time, I think it'd be helpful to discuss why content is such an effective ...
Content Marketing Never Ends
In a recent conversation I was having with a client, the issue of content marketing came up.
He wondered about the effectiveness of content ...
Authority Blogging Vs. Platform Blogging
At Skyview we strongly believe that blogging remains one of the strongest forms of content marketing.
At the time of this writing, search engines ...
3 Tips for Making Sure Your Trainer is the Trainer Your Business Needs
Every so often, your business might need to have a business trainer come in and talk to your employees. Business trainers work with a business to ...
How Address Verification Benefits Your Business
Address verification is a system that does exactly what its name suggests: it verifies addresses to make sure that they are correct and are not ...
5 Ways Coaching and Consulting Businesses Can Use Reviews as Part of Their Marketing Strategy
There are many ways to market your coaching or consulting business to your target demographics. One of these is to use your own customers' reviews. ...
3 Tips for Promoting Workplace Efficiency Without Decreasing Employee Morale
One of the main concerns of business owners or managers is maximizing productivity and efficiency in the workplace to ensure more gets done. The ...
3 Tips for Using Email Marketing for Coaching Businesses
Getting your coaching business up and running can be made much easier with the use of email marketing. This type of marketing is an ideal way to ...
3 Steps to Get Excited About Your Small Business Again
Small business ownership is tough.
As the new year approaches, it can be hard to see the forest for the trees. Established small business owners are ...
My Top 5 Content Ideas for Massive Marketing Results
We live in a world that is driven by two things—the ideas people dream and the content they create around them.
If you’ll reflect on that statement ...
4 Ways to Build Brand Authority Using Someone Else’s Content
Last week, we examined the idea of building authority your own brand by using someone’s content.
We saw that this is perfectly legitimate, and in ...
Should You Build Authority with Someone Else’s Content?
We write a lot on this blog about building authority as a vital marketing tactic.
But let's be honest--there are only so many hours in the day, and ...
5 Good Reasons Why Selling Your Product or Service is Not Slimy
Most business owners begin doing what they do out of a deep love or passion for the work.
But as I’ve written here, it eventually sets in that your ...
Why You Should Leverage Technology to Achieve Seamless Living
Many of us have used technology to radically change and transform the way we do business.
If we were to really take inventory of our lives, however, ...
Reader Question: How to advertise with little to no startup money?
From time to time, we search out Facebook Groups for questions and invite questions from readers of the Blog.
A Facebook questioner recently asked, ...
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