Carolina Tan & Wellness is an on-the-go tanning salon and wellness spa in Statesville, NC. Its website, www.carolinatan.co, came about from the owner’s want and need for an optimized, straightforward, and informative business website.
In the owner’s words, she wanted to inform everyone in their local community that her spa is THE place to visit when they are looking for premium self-care services and overall wellness treatments. This need arose from her encounters with community members who had no clue that her business was operating in their area. If they did know about Carolina Tan & Beauty, they didn’t know the type of services she was offering.Â
The owner wanted a comprehensive website that would attract visitors and inform them about the various services Carolina Tan & Wellness offers, such as:
- Tanning
- Red Light Therapy
- Salt Therapy
- Teeth Whitening
- Skin Care
- Infrared Sauna
- And more
On the site’s home page, the site immediately tells visitors what the salon and wellness spa is all about – “Strong. Healthy. Beautiful.” This catchy logo lets the visitor know the value they will get from visiting Carolina Tan & Wellness in a few short words. The site then lists down all the services they can avail of at the spa, as mentioned above.
The Carolina Tan & Wellness website was designed with a specific purpose in mind – to inform and attract potential customers. It is not meant to be an e-commerce site or built for online purchases. Instead, it’s a website created to pique interest in the spa’s services, provide detailed information about what the business offers, and ultimately, drive visitors to the physical space of Carolina Tan & Wellness.Â
Skyview Marketing was tasked with creating a website that provided information about Carolina Tan & Wellness in a user-friendly experience. The result is a clean and contemporary design, filled with relevant and quality content. The site’s easy navigation and attractive icons make it easy for visitors to learn about the various services offered. Testimonials, an extensive About Us section, and Team introductions provide a personal touch, while all the necessary information to find the spa or get in touch is readily available.Â
While the site is primarily a place to find information about Carolina Tan & Wellness, it also includes other sections, such as a link to the Memberships page, a booking appointment section, and an affiliate link to a vitamins website. In these sections, membership packages are shown, and website visitors can compare each membership type to the others. They can also make an appointment via the site. If they are interested in purchasing vitamins that complement a healthy lifestyle, the affiliate link makes it easy.Â
In summary, here are the key features of the Carolina Tan & Wellness site:
- Optimized
- Quality and Relevant Content
- Simple and Professional Design
- Easy Navigation
- Membership Packages section
- Appointment Booking
- Link to Affiliate
- Contact Us section
Put all these together, and you get a clean and contemporary website full of relevant information encouraging people to visit the store’s physical space – precisely what Carolina Tan & Wellness wanted.Â
